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Posted by PLOS_CompBiol on 24 Feb 2011 at 10:22 GMT

Many behavioral phenomena have been found to spread interpersonally through social networks, in a manner similar to infectious diseases.
http://ploscompbiol.org/article/info:doi/10.1371/journal.pcbi.1000968#article1.front1.article-meta1.abstract1.p1

http://www.ploscompbiol.org/attachments/pcbi.1000968.HillResponse.pdf (PDF 22.90 KB). The journal has received this formal response by David B. Bahr, Raymond C. Browning, and James O. Hill.

No competing interests declared.